ADVANTAGES

Contemporary R&B artists embody all of these things. Their music videos shape who they are as artists, and how they present themselves to the world. They showcase the talents of these artists, from singing to dancing to fashion. These talents are often portrayed in a very sexual way. Yet, R&B music videos attract a wide range of people, regardless of race, age, or gender. Their popularity and sexual nature lend them much potential to promote social change. Video makers must be conscious of this potential, so that R&B music videos are used to reinforce positive self-images and social norms regarding women and gender equality.

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