It took more than a decade for high-fidelity stereo sound to return to the new, smaller, multiplex theatres, thanks to the runaway success of the Star Wars movies. (Without Star Wars, it's quite likely the theatre owners would have ignored Dolby Labs and stuck to antique optical-sound mono.) When word finally got out about the poor stability of Eastmancolor, the industry put pressure on Kodak to improve the filmstock, and archivists and historical societies put pressure on the industry to improve storage conditions. Although very few theaters can now exhibit 70mm, a few big-budget pictures are shot in that format, mostly so special effects can be more effective and realistic.


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