In several respects, the automobile made its impact felt first in rural areas where cars were used for touring and recreation on the weekends as opposed to replacing existing transit that brought people to and from work in urban areas. Some of the earliest paved roads were landscaped parkways along . Of course, rural people were not always very pleased when urban drivers rutted unpaved roads, kicked up dust, and generally . Yet, —isolation, the high cost of transporting farm products, and the labor of farm work. Although farmers may have resisted the automobile at first, by the 1920s per capita automobile ownership favored the rural family. Adoption was uneven in rural areas, however, depending on income, availability of cars, the continuing reliance on horses, and other factors. Automobile manufacturers did not lose sight of this market and courted potential customers with advertisements touting that cars were “Built for Country Roads” or promoting vehicles that would lead to “The Passing of the Horse.”


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